First Impressions
Think of driving down the highway at 70mph, with the billboards flashing by. Which one catches your eye?
Internet browsing is a similar scenario. Your potential customers may have located your site by entering certain keywords into a search engine, and your site appears along with many others that share the same keywords. As your potential customer starts clicking on the different sites, you may only have one shot at making a good impression.
Within a few seconds, a visitor will make the decision to take a better look at your site or leave. Research has shown that this quick decision is based on:
- Appearance – A professional, uncluttered layout with attractive colors
- Usability – Easy to find information
- Branding statement – What is your purpose?